Thomas Lindner

Professor of International Management

Exporttag Advantage Austria

My International Management team at UIBK, in collaboration with colleagues from the Institute for International Business at WU Vienna, intior, and the eXplore! Initiative, organized a workshop at the Exporttag 2023. The event, hosted by ADVANTAGE AUSTRIA, was the largest ever with approximately 4,000 visitors and featured an impressive program. During the workshop on “Data-Supported Internationalization Decisions,” they presented digital tools for market analyses, competitor analyses, and capability assessment, tailored to the needs of small and medium-sized firms. The workshop generated a lively discussion and received positive feedback.