My International Management team at UIBK, in collaboration with colleagues from the Institute for International Business at WU Vienna, intior, and the eXplore! Initiative, organized a workshop at the Exporttag 2023. The event, hosted by ADVANTAGE AUSTRIA, was the largest ever with approximately 4,000 visitors and featured an impressive program. During the workshop on “Data-Supported Internationalization Decisions,” they presented digital tools for market analyses, competitor analyses, and capability assessment, tailored to the needs of small and medium-sized firms. The workshop generated a lively discussion and received positive feedback.