Category: International Business textbook
Textbook now available for sale
The IB textbook is now also available for sale on Amazon and other retailers. There are hardcover, softcover, and e-book versions available.
International Business textbook published
Together with Jonas Puck, I have co-authored a textbook for students of International Business. The book covers introductory materials, internationalization strategy, functional spotlights, and deeper insights into digitalization and sustainability topics. The book in suitable for introductory and advanced undergraduate classes in international business, as well as introductory classes on graduate level. Instructors can order